On October 25th, 26th and 27th, VIÓ was present at the commercial village of III TORNEO MGC Mutua, which was celebrated at Maresme Pàdel Club, in Premià de Mar (Barcelona ). On this occasion we participated as collaborators of the tournament and it was our “coming out” and first official appearance as a brand in a paddle tournament.
VIÓ offered a comfortable and visual space where the public who visited us could see firsthand our premium sportswear. They were able to touch, feel and try on our t-shirts (T-Shirt and Tank Top), shorts (Short Pants) and skirts with leggings (Skirt), as well as making purchases at special prices for that occasion. This is something that will be repeated in all face-to-face acts in which VIÓ participates.
Tournament participants can try on the collection and buy at special prices
VIÓ presented the first prototypes of technical socks (Socks). Its design, pattern and usability were tested, in order to incorporate the necessary changes, before facing the final phase of production. Our intention is to continue presenting this prototype phase to show our design lines and collect market opinions (as the same way that car manufacturers do with their “concept cars”…).